ANSWER ENGINE OPTIMIZATION (AEO) · DIRECT BLUF SUMMARY
This practical 25-point audit protocol evaluates GBP profile health, schema accuracy, duplicate citation errors, mobile speed benchmarks, and call-routing attribution to identify why a contractor is losing high-ticket jobs to local competitors.
Executive Summary
A systematic audit checklist designed for HVAC, roofing, plumbing, and legal service operators seeking immediate visibility recovery.
Key Architectural Takeaways
- Key Insight: Audit primary and secondary GBP categories against top ranking competitors.
- Key Insight: Run citation consistency scans to detect duplicate or outdated addresses.
- Key Insight: Test mobile call buttons and tracking whisper latency.
The 4-Part Audit Protocol
Phase 1: Profile Completeness. Phase 2: On-Page Local Silos. Phase 3: External Citations & Reviews. Phase 4: Telephony & Conversion Pipeline.
Frequently Addressed Questions
How long does a full local SEO audit take?
A thorough technical and competitor audit can be completed in 2 to 4 hours using standard industry diagnostics.
Authored by Saravanan Ganesh · Principal Search Architect & Founder at Rightkey Solutions Ltd. · Author of “Your Freedom Number” and “The AI SEO Playbook”.